IJARSAI INTERNATIONAL JOURNAL OF ADVANCED RESEARCH SCIENTIFIC ANALYSIS & INFERENCES
UPID No:1225P10CE
An Empirical Study on Exploring Motivational Factors Behind Organic Cosmetic and ......
Article Title: An Empirical Study on Exploring Motivational Factors Behind Organic Cosmetic and Personal Care Product Consumerism in India
Author(s): Mrs. Tracy George Bertle Research Scholar in Commerce, Government College Attingal, Thiruvananthapuram, Kerala, India, University of Kerala, India Email: tracybertle92@gmail.com
Dr. Ansi Rahila Head of the Department of Commerce, St. Xavier’s College Thumba, Thiruvananthapuram, Kerala, India, University of Kerala, India
Email: dransisxc@gmail.com
Discipline: Commerce
Article Dates: Received: 02 April 2025 | Revised Submission: 05 May 2025 | Accepted: 12 May 2025 | Available Online: 19 May 2025
DOI:
Abstract: The Indian beauty industry has undergone remarkable growth and change in recent years, becoming one of the most vibrant sectors in the country’s economy. Itblends traditional practices with local brands and global giants, creating a dynamic landscape where innovation and diversity thrive. Organic products anditsrelevance were increasing gradually. People are very much acquainted with the products that they were using especially on their bodies. So the organic cosmetic products have made an influential impact among the consumers.The study spotlights on the driven forces behind the purchase of organic products from the part of consumers. The usageof Organiccosmetic products aremoreamongthe female consumers as they are more towards cosmetic products in general. The study tries to analyse why consumers showed favouritism towards Organic cosmetic andwellness products in the past ten years. In recent times, there is a huge paradox shift of consumers to organic products in total and organic cosmetic and wellness products are no longer excluded from that. The study focuses on the radical change of consumers from conventional or natural cosmetic products to organic ones. People are now more vigilant about their intake in terms of their skin and hair. Additionally, the article highlights the foundation for distinguishing sustainable cosmetic products from traditional cosmetics and wellness items for consumers. The purpose of this paper is to develop this framework
Keywords: Sustainable, Organic Cosmetic, Buying Behaviour, Personal Care Products
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