IJARSAI INTERNATIONAL JOURNAL OF ADVANCED RESEARCH SCIENTIFIC ANALYSIS & INFERENCES
IJARSAI VOL.2 NO.1 JANUARY-JUNE 2026 CURRENT ISSUE
JANUARY-JUNE ISSUE
2026
Securing The Future: Retirement Planning Patterns Among Non-Governmental Employees
From Exclusion to Empowerment: Financial Inclusion Challenges and Solutions for Rural Women
From Exclusion to Empowerment: Financial Inclusion Challenges and Solutions for Rural Women
Article Title:
Securing The Future: Retirement Planning Patterns Among Non-Governmental Employees
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Author(s):
Sonitha C G
Assistant Professor, Department of Commerce
(Self Financing) St. Xavier’s College for Women (Autonomous) Aluva, Ernakulam
Mahatma Gandhi University, Kerala, India
Email: sonithacg28@gmail.com
Dr. Raji Mohan
Assistant Professor, Department of Commerce
St. Xavier’s College for Women (Autonomous)
Aluva Ernakulam
Mahatma Gandhi University Kerala, India
Email: rajimohan@stxaviersaluva.ac.in
Discipline: Commerce
UPID No.: 2126P1CE
Article URL:
https://content.ijarsai.org/2126p1ce
Article Dates: Received: 30 December 2025 | Revised Submission: 20 January 2026 | Accepted: 27 January 2026 | Available Online: 04 February 2026
From Exclusion to Empowerment: Financial Inclusion Challenges and Solutions for Rural Women
From Exclusion to Empowerment: Financial Inclusion Challenges and Solutions for Rural Women
From Exclusion to Empowerment: Financial Inclusion Challenges and Solutions for Rural Women
Article Title:
From Exclusion to Empowerment: Financial Inclusion Challenges and Solutions for Rural Women
(Click on the Article Title for Abstract and More Information)
Author(s):
Sajithkumar P
Assistant Professor, Department of Commerce
GPM Government College, Manjeswar, Kasaragod Kerala, India
Email: sajithpaleri@gmail.com
Dr. Biju SK
Professor, Department of Commerce
Government College for Women, Thiruvananthapuram
Kerala, India
Email: bijubodheswar@gmail.com
Aleena Maria Zacharia
Research Scholar, Department of Commerce
Government College for Women, Thiruvananthapuram
Kerala, India
Email: researchaleenamaria@gmail.com
Discipline: Commerce
UPID No.: 2126P2CE
Article URL:
https://content.ijarsai.org/2126p2ce
Article Dates: Received: 30 December 2025 | Revised Submission: 22 January 2026 | Accepted: 31 January 2026 | Available Online: 13 February 2026
A Dual Approach to Empowerment: Comparing Kudumbashree’s Janakeeya Hotel and Premium Cafe
From Exclusion to Empowerment: Financial Inclusion Challenges and Solutions for Rural Women
FinTech, Financial Inclusion, and Environmental Sustainability: A Triple Bottom Line Approach
Article Title:
A Dual Approach to Empowerment: Comparing Kudumbashree’s Janakeeya Hotel and Premium Cafe
(Click on the Article Title for Abstract and More Information)
Author(s):
Preenu Antony M
Research Scholar
Department of Commerce
Sanatana Dharma College Alappuzha, Affiliated to the University of Kerala, India
ORCID ID: 0009-0009-8917-7091 Email: preenuantonym@gmail.com
Dr. Jithendran S
Associate Professor and Research Supervisor, Government College Ambalapuzha, Affiliated to the University of Kerala, India
Email: jithenair@gmail.com
Discipline: Commerce
UPID No.: 2126P3CE
Article URL:
https://content.ijarsai.org/2126p3ce
Article Dates: Received: 26 February 2026 | Revised Submission: 08 April 2026 | Accepted: 11 April 2026 | Available Online: 24 April 2026
DOI:
FinTech, Financial Inclusion, and Environmental Sustainability: A Triple Bottom Line Approach
Residential Satisfaction after Resettlement: A Critical Review and Synthesis of Conceptual Models and Assessment Frameworks
FinTech, Financial Inclusion, and Environmental Sustainability: A Triple Bottom Line Approach
Article Title:
FinTech, Financial Inclusion, and Environmental Sustainability: A Triple Bottom Line Approach
(Click on the Article Title for Abstract and More Information)
Author(s):
Ananduraj
Assistant Professor
University of Kerala Study and Research Centre, Alappuzha
University of Kerala, India
Email: ananduraj@keralauniversity.ac.in
Revathy P.R
Assistant Professor
University of Kerala Study and Research Centre, Alappuzha
University of Kerala
Email: revathypr.revu@gmail.com
Discipline: Commerce
UPID No.: 2126P4CE
Article URL: https://repository.ijarsai.org/2126p4ce
Article Dates: Received: 27 February 2026 | Revised Submission: 07 May 2026 | Accepted: 13 May 2026 | Available Online: 18 May 2026
DOI:
Residential Satisfaction after Resettlement: A Critical Review and Synthesis of Conceptual Models and Assessment Frameworks
Residential Satisfaction after Resettlement: A Critical Review and Synthesis of Conceptual Models and Assessment Frameworks
Residential Satisfaction after Resettlement: A Critical Review and Synthesis of Conceptual Models and Assessment Frameworks
Article Title:
Residential Satisfaction after Resettlement: A Critical Review and Synthesis of Conceptual Models and Assessment Frameworks
(Click on the Article Title for Abstract and More Information)
Author(s):
Sandra Noronha
Research Scholar
Department of Commerce
St. Michaels College, Cherthala
Affiliated to the University of Kerala, India
email: sandranoronha77@gmail.com
Discipline: Commerce
UPID No.: 2126P5CE
Article URL: https://repository.ijarsai.org/2126p5ce
Article Dates: Received: 17 December 2025 | Revised Submission: 09 May 2026 | Accepted: 14 May 2026 | Available Online: 20 May 2026
DOI:
Harnessing Artificial Intelligence and UPI for Financial Innovation in India
Residential Satisfaction after Resettlement: A Critical Review and Synthesis of Conceptual Models and Assessment Frameworks
Residential Satisfaction after Resettlement: A Critical Review and Synthesis of Conceptual Models and Assessment Frameworks
Article Title:
Harnessing Artificial Intelligence and UPI for Financial Innovation in India
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Author(s):
Sangeeth S
Research Scholar
Department of Commerce
Government Arts College
Udumalpet, Tamil Nadu, India
Email: sangeethsoman2011@gmail.com
Dr. R Gopi
Principal
Government Arts & Science College
Valparai, Tamil Nadu, India
Email: gopigacudt@gmail.com
Discipline: Commerce
UPID No.: 2126P6CE
Article URL: https://repository.ijarsai.org/2126p6ce
Article Dates: Received: 27 March 2026 | Revised Submission: 03 May 2026 | Accepted: 14 May 2026 | Available Online: 20 May 2026
DOI:
The Illusion of Authenticity: Visual Misrepresentation and Dark Patterns in E-Commerce
Impact of AI-Driven Digital Marketing on Customer Trust: A Comparative Study of Public and Private Sector Banks
Monetary Intelligence and the ESG Paradox: A Conceptual Framework for Ethical Stewardship
Article Title:
The Illusion of Authenticity: Visual Misrepresentation and Dark Patterns in E-Commerce
(Click on the Article Title for Abstract and More Information)
Author(s):
Sreepriya S
Research Scholar
Department of Commerce
Sanatana Dharma College, Alappuzha
Affiliated to the University of Kerala, India
Email: sreepriyassivan@gmail.com
Discipline: Commerce
UPID No.: 2126P7CE
Article URL: https://repository.ijarsai.org/2126p7ce
Article Dates: Received: 20 February 2026 | Revised Submission: 10 May 2026 | Accepted: 15 May 2026 | Available Online: 25 May 2026
Monetary Intelligence and the ESG Paradox: A Conceptual Framework for Ethical Stewardship
Impact of AI-Driven Digital Marketing on Customer Trust: A Comparative Study of Public and Private Sector Banks
Monetary Intelligence and the ESG Paradox: A Conceptual Framework for Ethical Stewardship
Article Title:
Monetary Intelligence and the ESG Paradox: A Conceptual Framework for Ethical Stewardship
(Click on the Article Title for Abstract and More Information)
Author(s):
Yadhukrishnan G
Research Scholar
Department of Commerce
Sanatana Dharma College, Alappuzha
Affiliated to the University of Kerala, India
E-mail: yadhukrishnan.research@sdcollege.in
Dr. Priya R
Assistant Professor
Department of Commerce
Sanatana Dharma College, Alappuzha
Affiliated to the University of Kerala, India
E-mail: priya.r@sdcollege.in
Discipline: Commerce
UPID No.: 2126P8CE
Article URL: https://repository.ijarsai.org/2126p8ce
Article Dates: Received: 19 February 2026 | Revised Submission: 10 May 2026 | Accepted: 16 May 2026 | Available Online: 30 May 2026
Impact of AI-Driven Digital Marketing on Customer Trust: A Comparative Study of Public and Private Sector Banks
Impact of AI-Driven Digital Marketing on Customer Trust: A Comparative Study of Public and Private Sector Banks
Digital Empowerment of Women Entrepreneurs: Assessing the Impact of Training Programmes on Digital Marketing and Artificial Intelligence Integration in Tourism Business
Article Title:
Impact of AI-Driven Digital Marketing on Customer Trust: A Comparative Study of Public and Private Sector Banks
(Click on the Article Title for Abstract and More Information)
Author(s):
Akhil Sebastian
Research Scholar
Post Graduate and Research Department of Commerce
Bishop Abraham Memorial College, Thuruthicad, Pathanamthitta
Affiliated to the Mahatma Gandhi University, Kerala, India
Email: akhilcommerceaquinas082018@gmail.com
Discipline: Commerce
UPID No.: 2126P9CE
Article URL: https://repository.ijarsai.org/2126p9ce
Article Dates: Received: 08 March 2026 | Revised Submission: 08 May 2026 | Accepted: 17 May 2026 | Available Online:
Digital Empowerment of Women Entrepreneurs: Assessing the Impact of Training Programmes on Digital Marketing and Artificial Intelligence Integration in Tourism Business
Digital Empowerment of Women Entrepreneurs: Assessing the Impact of Training Programmes on Digital Marketing and Artificial Intelligence Integration in Tourism Business
Digital Empowerment of Women Entrepreneurs: Assessing the Impact of Training Programmes on Digital Marketing and Artificial Intelligence Integration in Tourism Business
Article Title:
Digital Empowerment of Women Entrepreneurs: Assessing the Impact of Training Programmes on Digital Marketing and Artificial Intelligence Integration in Tourism Business
(Click on the Article Title for Abstract and More Information)
Author(s):
Neenu Raj
Research Scholar
Government Arts & Science College Kangeyam, Tiruppur
Affiliated to Bharathiyar University Tamil Nadu, India
Email: neenu.raaj@yahoo.com
Dr. P. Komaraswamy
Associate Professor and Head Department of Business Administration
Chikkaiah Government Arts & Science College
Erode, Tamil Nadu
Email: pkskv2006@gmail.com
Discipline: Management
UPID No.: 2126P10MT
Article URL: https://repository.ijarsai.org/2126p10mt
Article Dates: Received: 27 March 2026 | Revised Submission: 27 April 2026 | Accepted: 24 May 2026 | Available Online: 13 June 2026
DOI:
The Role of Artificial Intelligence in Strengthening Employer Branding in Hospitality Industry
Digital Empowerment of Women Entrepreneurs: Assessing the Impact of Training Programmes on Digital Marketing and Artificial Intelligence Integration in Tourism Business
Internal Green Marketing Orientation and Its Effect on Competitive Advantage: Evidence from an Empirical Study
Article Title:
The Role of Artificial Intelligence in Strengthening Employer Branding in Hospitality Industry
(Click on the Article Title for Abstract and More Information)
Author(s):
Aparna Devi U
Research Scholar
Loyola College of Social Sciences
Thiruvananthapuram
Affiliated to the University of Kerala, India
Email: aparna6online@gmail.com
Prof. (Dr). Reshmi R Prasad
Principal
All Saints’ College
Thiruvananthapuram
Affiliated to the University of Kerala, India
Discipline: Human Resource Management
UPID No.: 2126P11HM
Article URL: https://repository.ijarsai.org/2126p11hm
Article Dates: Received: 27 March 2026 | Revised Submission: 29 April 2026 | Accepted: 24 May 2026 | Available Online: 13 June 2026
Internal Green Marketing Orientation and Its Effect on Competitive Advantage: Evidence from an Empirical Study
Digital Empowerment of Women Entrepreneurs: Assessing the Impact of Training Programmes on Digital Marketing and Artificial Intelligence Integration in Tourism Business
Internal Green Marketing Orientation and Its Effect on Competitive Advantage: Evidence from an Empirical Study
Article Title:
Internal Green Marketing Orientation and Its Effect on Competitive Advantage: Evidence from an Empirical Study
(Click on the Article Title for Abstract and More Information)
Author(s):
Arya Thomson
Research scholar
Department of Commerce
Sanatana Dharma College, Alappuzha
Affiliated to the University of Kerala, India
Email: aryathomson7@gmail.com
ORCID ID: 0009-0000-1037-1794
Prof. (Dr.) Rajeev Kumar A. D.
Department of Commerce
Government College, Ambalapuzha
Affiliated to the University of Kerala, India
Email: rad.gcl@gmail.com
ORCID ID: 0000-0001-5600-3292
Discipline: Commerce
UPID No.: 2126P12CE
Article URL: https://repository.ijarsai.org/2126p12ce
Article Dates: Received: 28 March 2026 | Revised Submission: 01 May 2026 | Accepted: 24 May 2026 | Available Online: 13 June 2026
Artificial Intelligence and Stock Trading: Systematic Review Using TCCM and Bibliometric Analysis
Article Title:
Artificial Intelligence and Stock Trading: Systematic Review Using TCCM and Bibliometric Analysis
(Click on the Article Title for Abstract and More Information)
Author(s):
Sumesh S.
Research Scholar
Sanatana Dharma College Alappuzha
Affiliated to the University of Kerala, India
Email: sumsumeshh184@gmail.com
Prof. (Dr.) Jayaraj R.
Department of Commerce
Government College, Ambalappuzha
Affiliated to the University of Kerala, India
Email: raghavanpillaijayaraj@gmail.com
Discipline: Commerce
UPID No.: 2126P13CE
Article URL:
Article Dates: Received: 19 February 2026 | Revised Submission: 18 May 2026 | Accepted: 24 May 2026 | Available Online:
DOI:
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