IJARSAI INTERNATIONAL JOURNAL OF ADVANCED RESEARCH SCIENTIFIC ANALYSIS & INFERENCES
UPID No:1325P10CE
Article Title:
Culinary Tastemakers in the Digital Age: The Influence of Content Creators on Food Tourism and Consumption Patterns
Author(s):
Shine Paul
Research Scholar, Department of Commerce
Karpagam Academy of Higher Education (Deemed to be University)
Coimbatore, Tamil Nadu, India
Email: shinebaboo@gmail.com
Dr. J Shanmuganandavadivel
Professor, Department of Commerce
Karpagam Academy of Higher Education (Deemed to be University)
Coimbatore, Tamil Nadu, India
Email: shanmuganandavadivelj.jaganathan@kahedu.edu.in
Discipline: Commerce
Article Dates: Received: 09 September 2025 | Revised Submission: 18 September 2025 | Accepted: 23 September 2025 | Available Online: 28 September 2025
DOI: https://doi.org/10.63554/ijarsai.13210
Repository DOI:
https://doi.org/10.5281/zenodo.17215326
https://doi.org/10.6084/m9.figshare.30226276
Research Discovery Platforms:
https://IJARSAI.short.gy/1325.10-ScienceOpen
https://europub.co.uk/articles/-A-775110
https://IJARSAI.short.gy/1325.10-ACADEMIA
Abstract:
The food domain in the contemporary scenario has undergone a radical change on account of the upsurge of food bloggers and social media influencers. They are now the key impetus in determining the food choices of people and accelerated the growth of food tourism. Their interventions are aggressively transforming international consumption patterns and setting new dietary trends. The food bloggers and vloggers go far beyond modest food testimonials; they largely shape the regional economies, induce food tourism, and cater to the advancement of an international food culture. This paper explores the prominent role played by the content creators in influencing consumer behavior, marketing strategies, and the rise of culinary-centered tours.
Keywords:
Influencer marketing, tastemakers, food bloggers, food vloggers, food tourism, social media influencers
Citation:
Shine Paul, & J Shanmuganandavadivel. (2025). Culinary Tastemakers in the Digital Age: The Influence of Content Creators on Food Tourism and Consumption Patterns. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 01(03), 108–120. https://doi.org/10.5281/zenodo.17215326
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