IJARSAI INTERNATIONAL JOURNAL OF ADVANCED RESEARCH SCIENTIFIC ANALYSIS & INFERENCES
UPID No:1225P11CE
Behind the Screens: The Business of Financial Influencers
Article Title: Behind the Screens: The Business of Financial Influencers
Author(s): Kiran Toms Research Scholar, Department of Commerce, Government College, Attingal, University of Kerala, Thiruvananthapuram, Kerala, India Email: kirantoms123@gmail.com
CMA (Dr.) T. Rajesh Professor, Department of Commerce, GovernmentCollege, Nedumangad, University of Kerala, Thiruvananthapuram, Kerala, India Email: rajeshvjd@rediffmail.com
Discipline: Commerce
Article Dates: Received: 22 April 2025 | Revised Submission: 21 May 2025 | Accepted: 29 May 2025 | Available Online: 05 June 2025
DOI:
Abstract: Financial Influencers (Finfluencers) have brought changes to the investment arena by sharing financial knowledge with people quickly through social media. To study them, this work uses methods from different fields to approach their business models, psychological outcomes, rules and ethical concerns. Influencers help spread global financial knowledge, but their drives to make money may occasionally cause them to act incorrectly. Using algorithms, small online groups and no formal checks they let wrong facts to be distributed. Finally, the paper suggests methods for industry platforms, regulators and investors to help steer digital finance toward responsible development.
Keywords: Financial Influencers, Finfluencers, Financial Information
Download Full Article
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.
Papers are welcome for January-June Issue
You can Submit Online. Click on the Submit Paper Button