IJARSAI INTERNATIONAL JOURNAL OF ADVANCED RESEARCH SCIENTIFIC ANALYSIS & INFERENCES
UPID No:1325P1CE
The Role of Social Media in Shaping Women’s Entrepreneurial Success
Article Title: The Role of Social Media in Shaping Women’s Entrepreneurial Success
Author(s): Mrs. Drisya Das A.S. Research Scholar, PG and Research Department of Commerce, Government College Attingal, Thiruvananthapuram, Kerala, India Email: dasdrisya1@gmail.com
Dr. Sreeja Devi V.M. Assistant Professor, Department of Commerce, MSM College Kayamkulam, Kerala, India Email: sreejadevi@msmcollege.in
Discipline: Commerce
Article Dates: Received: 22 Sep 2024 | Revised Submission: 06 March 2025 | Accepted: 03 July 2025 | Available Online: 12 July 2025
DOI: https://doi.org/10.5281/zenodo.16154325
Abstract: Social media has emerged as a transformative tool in fostering women’s empowerment and entrepreneurship. For women entrepreneurs, these social media platforms offer unique opportunities to overcome traditional barriers to entry, enhance visibility, and build strong networks. This research article explores the interplay between social media and women empowerment, focusing on how social media platforms can enhance entrepreneurial skills among women. Through a review of existing literature and case studies, the paper investigates how social media can be leveraged to support women entrepreneurs, identify best practices, and address the challenges they face. This research aims to explore the intersection of social media and women entrepreneurship, assessing the impact of social media tools on business outcomes and identifying strategies that have proven effective for female entrepreneurs.
Keywords: Social media Networks, Women Entrepreneurs, Women empowerment
Citation:
Drisya Das A.S. & Sreeja Devi V.M. (2025). The Role of Social Media in Shaping Women's Entrepreneurial Success. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 01(03), 03–11. https://doi.org/10.5281/zenodo.16154325
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