IJARSAI INTERNATIONAL JOURNAL OF ADVANCED RESEARCH SCIENTIFIC ANALYSIS & INFERENCES
UPID No: 1125P4
Organic Outlook: Exploring the Drivers of Sustainable Food Choices
Article Title: Organic Outlook: Exploring the Drivers of Sustainable Food Choices
Author(s): Dr. Bindhya M.S., Assistant Professor, Post Graduate Department of Commerce Milad-E-Sherief Memorial College, Kayamkulam, Affiliated to University of Kerala, Email: bindhyams@yahoo.com
Discipline: Commerce
Paper Information: Received: 10 Aug 2024| Revised Submission: 17 Sep 2024 | Accepted: 09 Dec 2024| Available Online: 15 Mar 2025
DOI:
Abstract: The organic food market has experienced significant growth, driven by changing consumer preferences. With the growing demand for organic food products, understanding consumer preferences is crucial for businesses and policymakers. This study investigates the key drivers and demographic influences shaping consumer attitudes toward organic food. A comprehensive survey of 123 respondents identified key motivators: health considerations (91%), environmental concerns (88%), and preservative avoidance (81%). Contrary to expectations, demographic factors (age and education) did not significantly impact organic preferences or willingness to pay premium prices. These findings suggest a universal appeal for organic products, rooted in shared values and concerns. The study contributes to the understanding of organic consumerism, informing evidence-based marketing strategies and policy initiatives.
Keywords: Organic Food, Consumer Behavior, Sustainable Consumption, Health Consciousness.
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