IJARSAI INTERNATIONAL JOURNAL OF ADVANCED RESEARCH SCIENTIFIC ANALYSIS & INFERENCES
UPID No: 1225P3CE
A Study on Investor’s Attitude Toward Post Office Saving Schemes with Special Reference to Thrissur
Article Title: A Study on Investor’s Attitude Toward Post Office Saving Schemes with Special Reference to Thrissur District
Author(s): Amritha Thomas Assistant Professors, Research Department of Commerce, St. Joseph’s College (Autonomous), Irinjalakuda, Thrissur, Kerala, amritha@stjosephs.edu.in Jitha Thomas Assistant Professor, Research Department of Commerce, St. Joseph’s College (Autonomous), Irinjalakuda, Thrissur, Kerala, jithathomas@stjosephs.edu.in
Discipline: Commerce
Paper Information: Received: 10 Sep 2024 | Revised Submission: 08 Dec 2024 | Accepted: 15 Jan 2024 | Available Online: 15 Mar 2023
DOI:
Abstract: With numerous investment choices available, individuals must select the most beneficial options. Effective planning requires a comprehensive understanding of available investment opportunities and their alignment with financial objectives. Investment decisions influence capital formation and economic growth, making them pivotal for personal and societal development. This study examines investor attitudes toward post office saving schemes in Thrissur District, focusing on awareness, motivational factors, and challenges. Post office saving schemes, offering safety, attractive returns, and tax benefits, remain a significant investment avenue for small savers.
Keywords: Investment, savings, capital formation
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